About Us
Effortless Urban Fashion, Born with a Personal Story
OUR STORY
Lunafemme was born from a simple frustration — the lack of fashion that speaks to women who want both style and real comfort in their everyday city life.
Our founder, Luna, spent years working in fashion manufacturing, crafting clothes for big brands. But she realized that amidst mass production, something was missing: authenticity, versatility, and a human touch.
Lunafemme began as her personal project — a small, thoughtful brand creating pieces that flow with your daily rhythm, whether you're catching a subway, working, or enjoying an off-duty weekend.
What started from a tiny studio with a few friends has grown into a community of women who value self-expression, without compromising on quality or ease.
OUR DESIGN PHILOSOPHY
At Lunafemme, we design for real life in the city.
Effortless Layering: Pieces that easily mix & match, no overthinking needed.
Modern Minimalism: Clean lines, functional details, subtle edge.
Movement-Friendly Fabrics: We prioritize high-quality, breathable materials that move with you.
Timeless but Current: We don’t chase fast trends; instead, we craft staples with a contemporary twist.
Every collection is made to be worn from AM to PM, empowering you to own your space — at work, at play, in your element.
"Fashion should never be exhausting. I wanted to create a brand where women feel confident, comfortable, and unapologetically themselves — in the real world, not just in photo shoots."
CEO and Founder
OUR COMMITMENT
Lunafemme isn’t just about clothes; it’s about building a wardrobe you can truly live in.
We are committed to slow fashion values — creating fewer, better pieces with care, ensuring long-lasting quality and thoughtful production.
JOIN OUR COMMUNITY
Lunafemme isn’t just about clothes; it’s about building a wardrobe you can truly live in.
We are committed to slow fashion values — creating fewer, better pieces with care, ensuring long-lasting quality and thoughtful production.
Effortless Style, Urban Confidence.
Lunafemme crafts modern essentials for women who own their city life with ease and understated edge.
